In this episode we have the pleasure of interviewing Santiago Halty on the show, and Santiago is the CEO of Senda Athletics, welcome to the show Santiago.
Santiago is the founder and CEO of Senda Athletics which launched in 2010 to offer top-quality Fair Trade Certified soccer balls. Since then, the company has become the leading U.S. brand for futsal—a rapidly growing 5-a-side version of soccer—and expanded into footwear, premium grip socks, and bespoke team uniforms. Senda’s products are sold through best-in-class retailers including Dick’s Sporting Goods, Amazon, Soccer.com, and specialty stores.
Santiago shares with us the criticality of two items:
- Excellent market research and LISTENING to your clients
- The power of niching
Santiago has been able to successfully penetrate a market that would have otherwise been impossible to gain traction in without niching. He has created a following and a community committed to his niche and it is paying off big time.
But…he would never have stumbled upon this niche is he didnt listen carefully to his clients and the community!
The riches are in the niches!
Join us for this weeks episode of the High Performance CEO Podcast here:
