High Performance CEO

How To Create a Solid Marketing Strategy for Your Company

This show is made with one purpose, to help you create an autonomous and engaged high performance organization. Where we deliver you proven strategies and expert interviews on how to drive significant profit growth, create an ownership culture and give you the time freedom you always wanted from your business.

In this episode we have the pleasure of interviewing Malachi Greb on the show, and Malachi is the Founder and CEO of Elite Automation.

Malachi Greb is a visionary entrepreneur and leader in the automation industry. As the founder and CEO of Elite Automation, he has successfully grown the company to over $2M in annual revenue, hiring 25 skilled employees and gaining a reputation as a leader in the field. 

In recognition of his accomplishments, Malachi was named the 2022 Distinguished Alumnus. With a strong presence on LinkedIn and over 19,000 followers, he is dedicated to sharing his insights and knowledge with the wider community. 

Beyond his success in business, Malachi has a larger mission to transform the education system and improve the way we live as humans. He is committed to freeing people from tedious and repetitive tasks through automation, one robot at a time.

My notes from my time with Malachi:

  1. Marketing Strategy
    1. You Tube, podcast – create micro content, reels, shorts
    2. Most organic first, cover every platform and every avenue
    3. 2024 first year of diving into paid ads on google, facebook and Linked In.
    4. Target engineers, project managers and those individuals responsible to procure automation equipment. Engineering manager
    5. Cold calling and cold emailing and Linked in outreach
  2. Remote working – significant margin improvements
    1. Employing people in india and philippines
  3. Management
    1. Come up with their own goals and initiatives
    2. Create that ecosystem of individuals within the company that always want to improve and not just the top mgt pushing improvements

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Episode 109