3 Hot Tips To Maximize Your GO-TO Market Strategy!

In this episode we have the pleasure of interviewing Will Nitze as a guest on the show, Will is the CEO of IQBAR.  

Will Nitze is the Founder & CEO at IQBAR, the nation’s leading brain and body nutrition startup.

In this episode, will shares:

1. His Go to market strategy – Critical mass with online business first, then with brick and mortar AFTER.
   1. Then makes easy to go to brick and mortar locations
   2. Pick fewer channels that scale very well. 
2. Don’t try to bootstrap a consumer goods company
   1. Started with angels, better terms.
3. Operational excellence & cost controls
   1. What you can invest back is radically different with 55% GM vs 30% GM
   2. Negotiate with all your suppliers to get the best price.  Claw Back.
4. Customer Life Time Value to Customer Acquisition Cost is the key value you look at
   1. Create a great product
   2. Confirm what they truly want. Where are we falling short and brute iterate to find a solution to what they want.

You don’t want to miss this episode.

Join us for this weeks episode of the High Performance CEO Podcast here: